Sugar versus corn syrup in false advertising lawsuit

Sugar growers seek injunction over HFCS advertising

* HFCS group stands behind its ads

SAN FRANCISCO, April 28 (Reuters) - Sugar producers think recent marketing efforts by manufacturers of high-fructose corn syrup aren't so sweet.

In a lawsuit filed last week, three sugar distributors say that equating HFCS with real sugar -- with slogans like "your body can't tell the difference" -- misleads consumers.

They accuse defendants, including Archer Daniels Midland Co (ADM.N) and Cargill [CARG.UL], of using the publicity campaign to offset growing customer concerns about obesity.

"This suit is about false advertising, pure and simple," said Inder Mathur, CEO of Western Sugar Cooperative, one of the plaintiffs.

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